The Client
BrowseInfo is an official Odoo partner offering ERP development, implementation, and customization for businesses across a range of industries. Their work served clients well, but their growth opportunity was clearly international, and that’s where their online presence was weakest.
The Challenge
When we began in July 2024, BrowseInfo’s organic traffic was low and their international visibility was close to non-existent. They had no real international SEO in place, so prospects searching for Odoo expertise in markets like the USA, UK, and the Gulf simply weren’t finding them. The goal was specific: grow organic traffic and keyword rankings in their target markets outside India.
The Results
Over six months, international organic traffic grew sharply:
| Metric | July 2024 (Start) | Jan 2025 (Now) | Growth |
|---|---|---|---|
| Monthly Organic Visitors (outside India) | 314 | 4,818 | ~15x |
This was traffic specifically from their target markets, the USA, UK, Canada, UAE, Saudi Arabia, and Australia, not total traffic inflated by their existing Indian audience. The growth came from the regions that mattered to their business.
Keyword Ranking Progress
The keywords tied to high-intent, hire-ready searches climbed from outside the top 100 onto page one and two:
| Keyword | Starting Position | Now |
|---|---|---|
| Odoo ERP service provider | 97 | 7 |
| Odoo App Development Company | 78 | 8 |
| Hire Odoo developer | Not in top 100 | 16 |
| Hire Odoo consultant | Not in top 100 | 13 |
| Top Odoo company | 89 | 13 |
What We Did
We built the strategy around the target markets rather than chasing shortcuts:
- Market-specific landing pages. Instead of mass-produced programmatic pages, we built dedicated landing pages tailored to each target market and the way buyers there search for Odoo services. This kept the quality high and the relevance sharp.
- International SEO. We set up the international targeting that was missing, so the site competed properly in the USA, UK, Canada, and the Gulf markets rather than defaulting to India.
- Content clusters via the blog. We published new blog content organised into the right topic clusters, building authority around the services and questions that mattered to international buyers.
- Improved internal linking. We restructured internal links so authority flowed to the priority service and landing pages.
- Technical fixes. We resolved the technical errors holding the site back, giving search engines a clean, properly structured site to crawl and rank.
Why It Worked
International SEO in a technical niche is won by relevance, not volume. By building genuine market-specific pages instead of taking programmatic shortcuts, fixing the technical foundation, and creating content aimed at international buyers, we moved BrowseInfo from near-invisible abroad to competitive across all six target markets in six months.
These are the actual figures from the client’s analytics and Search Console, not rounded up to look impressive.