The Client
Santoshsharmaa is a well-established and trusted name in Indian astrology, offering online consultations alongside an e-commerce store for rudraksha and gemstones. The brand had genuine authority and a loyal following, but its website wasn’t built to convert that reputation into search visibility.
The Challenge
When we began in January 2025, the website wasn’t optimised for SEO and carried a number of technical errors holding it back. The brand’s offline credibility wasn’t translating online, and both sides of the business, consultations and the store, were underperforming in search. The site needed more than tweaks; it needed a proper foundation.
What We Did
The work spanned a full revamp of both the service and e-commerce sides of the site:
- Complete website revamp. Based on our recommendations, the client’s developers rebuilt the website from the ground up, fixing the structure for both the consultation services and the e-commerce store. This gave everything that followed a clean, search-ready foundation.
- Technical fixes. We resolved the technical errors across the site, so search engines could crawl, read, and rank it properly.
- Content for both services and store. We created authority-led content for the competitive astrology and consultation terms, and built out content supporting the rudraksha and gemstone store.
- Optimised meta tags and on-page. We optimised meta tags and on-page elements across both the service and product pages, improving how each page presented to search engines and to users in the results.
- High-intent targeting. We targeted the specific, high-intent queries people use when they’re choosing an astrologer to consult, including career and government-job guidance.
The Results
Over twelve months, search visibility grew substantially:
| Metric | Jan 2025 (Start) | Feb 2026 (Now) | Growth |
|---|---|---|---|
| Organic Clicks / month | 812 | 7,004 | ~9x |
| Impressions / month | 40,500 | 603,988 | ~15x |
The priority keywords, the ones tied to trust and consultation, moved onto page one, several into the top results:
| Keyword | Starting Position | Now |
|---|---|---|
| Best astrologer in india for consultation | 34 | 2 |
| Best indian astrologer | 88 | 4 |
| Astrologer for government job guidance | Not ranking | 6 |
| Genuine astrologers in india | 78 | 8 |
| Best online astrologer in india | Not ranking | 9 |
Why It Worked
In a niche where trust decides everything, rankings have to be built on a solid foundation, not shortcuts. Rebuilding the site properly, clearing the technical issues, and creating credible content for both the consultation and e-commerce sides let the brand’s real-world authority finally show up in search, on the exact terms people use when deciding who to consult.
These are the actual figures from the client’s analytics and Search Console, not rounded up to look impressive.